Presentation Design
Since 2022 I've been working with a leading cardiologist at Northwestern's Feinberg School of Medicine. I design academic presentations, with engaging visuals that effectively communicate research findings, tailored specifically to each audience. I initially taught myself graphic design to enhance the visuals for my own research and remain passionate about scientific communication.
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First, I created custom graphics for the title slide, integrating Northwestern's purple with cardiology-inspired shapes. I drew inspiration from electrocardiogram (ECG) readings, blood cells, and (of course) the heart itself.​
An L, Ji F, Yin Y, Liu Y, Zhou C. Modeling of Red Blood Cells in Capillary Flow Using Fluid–Structure Interaction and Gas Diffusion. Cells. 2022; 11(24):3987. doi.org/10.3390/cells11243987
ECG Learning Center. Characteristics of the Normal ECG. Eccles Health Sciences Library, University of Utah Health.
Design is a highly iterative process.
The examples below are snapshots of our collaboration, representing each stage of the process
First, a delightfully rough draft. We workshopped custom graphics, played with color palettes, and picked out fonts. The goal of Phase 1 was to dream up a scholarly brand identity.
Our next goal was to create a collection of slide templates. I crafted layouts for displaying key objectives, custom data tables, simple data visualization (e.g., bar charts), and important statistics.
With our templates as a foundation, we customized decks for each presentation, adjusting for different audiences and settings. For example, presentations for medical grand rounds necessitated more scientific detail than presentations for a lay audience. For longer talks we added progress bars, so that our audience could track which key objective we were on.