Presentation Design
Since 2022 I've been working with a leading cardiologist at Northwestern's Feinberg School of Medicine. I design academic presentations, with engaging visuals that effectively communicate research findings, tailored specifically to each audience. I initially taught myself graphic design to enhance the visuals for my own research and remain passionate about scientific communication.
First, I created custom graphics for the title slide, integrating Northwestern's purple with cardiology-inspired shapes. I drew inspiration from electrocardiogram (ECG) readings, blood cells, and (of course) the heart itself.
An L, Ji F, Yin Y, Liu Y, Zhou C. Modeling of Red Blood Cells in Capillary Flow Using Fluid–Structure Interaction and Gas Diffusion. Cells. 2022; 11(24):3987. doi.org/10.3390/cells11243987
ECG Learning Center. Characteristics of the Normal ECG. Eccles Health Sciences Library, University of Utah Health.
Design is a highly iterative process.
The examples below are snapshots of our collaboration, representing each stage of the process
First, a delightfully rough draft. We workshopped custom graphics, played with color palettes, and picked out fonts. The goal of Phase 1 was to dream up a scholarly brand identity.
Our next goal was to create a collection of slide templates. I crafted layouts for displaying key objectives, custom data tables, simple data visualization (e.g., bar charts), and important statistics.
With our templates as a foundation, we customized decks for each presentation, adjusting for different audiences and settings. For example, presentations for medical grand rounds necessitated more scientific detail than presentations for a lay audience. For longer talks we added progress bars, so that our audience could track which key objective we were on.